In the early days of the Web, some people sold websites to businesses promising they would generate large revenues from online sales. That kind of over-sell back-fired, sometimes leading to extreme scepticism and an unwillingness to use the Internet for business at all. Of course, the reality of the potential of websites to provide another source of revenue lies somewhere in the middle. For some, their website will not generate income directly, rather it supports their offline activities and contributes to meeting business goals and financial targets. Others reap considerable additional revenue from their website via selling information, products or services online.  

Some businesses are fortunate because they provide information, goods and services that users seem very willing to purchase online, such as travel, financial services, books, CDs, entertainment, and many items traditionally bought through mail-order catalogues.  

The Internet has provided many businesses with a whole new revenue stream at relatively low cost.

 e-businessguide Case Study - Aboriginal Fine Arts (115kb)

 e-businessguide Case Study - Northern Gateway (58kb)

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