A well-designed and maintained website can be a highly effective promotional tool. This is not to say that promoting a business on the Web is better or more effective than traditional forms of promotion. It is simply another promotional tool that should complement other forms of promotion.  

A website provides some unique promotional potential because:

• it is visible to potential customers and suppliers 24 hours a day, seven days a week
• it does not know about borders and oceans so it is visible to potential customers wherever they are in the world
• a great deal more information can be provided on a website than on a brochure
• products can be illustrated from multiple angles and animations can be used, allowing the user to turn an image of the product around, up and down, giving a better understanding of its advantages
• it is very easy to collate and analyse information about those visiting and buying from the site and equally easy to change the promotional aspects to maximise their impact on sales.

 e-businessguide Case Study - Dolphin Discovery Centre (30kb)

 e-businessguide Case Study - Scientific Acoustics (45kb)