The street location of a business, or the size and design of the building it is in, gives the physical visitor an immediate impression of the stature of the business. For some customers and clients, this first impression of company size is an important factor in determining whether they will even walk in the front door. However, the Web is a great leveller because there is no main shopping street or business address or hierarchy of web addresses on the Internet.  

Even when the Web visitor has entered a company's website, they cannot easily tell how big the business is at first glance. Without being deceptive, a small business can appear to be as large as any of its larger competitors, and large companies can appear to be as small as the corner shop.  

Website front doors are all on the same street and are the same size on the Web. This levelling effect can help neutralise any prejudices potential customers, clients or suppliers might have about the size of the company they prefer to deal with.

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