Your website is an additional and unique tool for facilitating business.  

An effective use of email and a website can make it easier for customers, visitors, suppliers, distributors or associates to do business with you.  

It will be easier for people to do business with you if you have a website that:

• is quick and easy to navigate
• is customer-focussed
• offers abundant relevant information - eg contact details
• provides numerous opportunities for two-way communication
• provides a variety of convenient ways of ordering and paying for information, products and services.  

Your website and email address form another shop-front, helpdesk, outlet, channel, advertisement and contact point, through which you make your information, products and services available twenty four hours a day, seven days a week to the whole world.    

The success of the website as a business tool will ultimately depend on the appropriateness of its design, promotion and on-going maintenance and the extent to which the business embraces it. It will also rely on the imagination of staff in providing content and features on the site that will entice users and make it easy for them to do business with you.

 e-businessguide Case Study - E J Steel (59kb)

Related topics: Marketing and your website; Promoting your website

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