Businesses should ask themselves in the planning stage, what is the optimum level of e-business for us? For one business there maybe nothing to be gained by doing anything more than simply using email and banking online. Whereas, for another business, the optimum level of e-business may be having a website with e­-commerce facilities.

To address this important stage of planning it is suggested that you examine the following:

 e-businessguide Case Study - Supa-Truss (44 kb)

 e-businessguide Case Study - Lube Mobile (73 kb)

 e-businessguide Case Study - Triathlon Queensland (71 kb)

Choose one of these topics

• Identify the aims of your e-business
• Identify your target audience
• Select the appropriate level of e-business