Evaluation of websites should be:

• systematic: it needs to be undertaken by the web management team
• on-going: there needs to be a plan and schedule for analysing and reporting on the various aspects of the site at set times during the year
• appropriate: using the right analytical tools and methods and conducted to a level of rigour appropriate to your website and organisation.  

The web management team should develop an evaluation plan that states:

• who is responsible for the day-to-day management of the evaluation plan
• what aspects of the e-business require evaluation - eg e-commerce, risk management
• the most appropriate method of evaluation for each - eg focus group, online poll or combination
• the schedule for evaluating each aspect - eg weekly, monthly, annually 
• the appropriate format of the reports - eg a graph, table of figures.

Evaluation should be a standing item on the agenda of the web management team's regular meeting. Each month a consolidated report should be presented that summarises the findings of the evaluation activity undertaken since the last meeting. Solutions then need to be found to address the issues raised in the report.  

Members of the web management team could undertake aspects of the evaluation themselves while some aspects may require third party expertise, such as reporting on site traffic and conducting focus groups and surveys.