To whom do you issue the Development Brief and Development Contract? If you know a handful of web developers that you believe have the capacity to build the site you want, and your organisation's procurement policy allows it, then you may decide to send the Development Brief and contract to those developers only.

However, if you are unsure who is out there that could do the work, or your organisation's internal policies demand it, you may need to search for qualified developers. This involves what is often termed an "Expression of Interest" (EOI) exercise.

While the EOI exercise introduces yet another step in the process of developing your website, it can be very worthwhile and could uncover a group of which you were unaware. This process is also very transparent and fair to all.

An EOI is generally advertised in newspapers and in other appropriate media to give you the maximum chance of uncovering that "unknown to you" talent. The EOI requires a briefing document that is to be provided to those that respond to the call for expressions of interest. It should provide details of your organisation, a background to the project, its aims, its audiences, the content and functionality of the intended site and the details you want the respondents to provide.

 e-businessguide Case Study - Belinda Franks Pty Ltd (132 kb)

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